The fitness industry has a way of hiring employees based solely around what certifications they possess or what educational background they have acquired. I agree that these may be good starting points, but that is just what they are, the start. If you make this your first filter, okay. However, what is […]
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Most facilities offer personal training as a member service. For membership gyms, it is usually the second highest revenue producer and for some smaller facilities it may be the majority of their revenues. Let’s assume that you have developed a great personal training program. Your marketing is working, the clients are seeing […]
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This year, many individuals will search out the assistance and guidance of a Personal Trainer to help and motivate them to lead a healthier lifestyle. A good Personal Trainer has a wealth of skills and attributes including coaching, motivation, skills instruction, guidance, adaptability, commitment and dedication. So once you have made the decision to search […]
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It’s january and already I’ve had 4 glossy flyers for local gyms come through the door. January is the month of new year resolutions and all that good stuff so it’s prime time for gyms to spend $ on local marketing. Lets imagine that each of those clubs gets 200 new clients each - great. […]
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Back in October, I wrote a Blog where developing a Business Plan was the top lesson learned when we opened our club. This blog takes it a little deeper (and even a little earlier) than developing your business plan and that is the “Feasibility Analysis”. Before moving forward with our club, I researched this process […]
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As a facility owner, you are exposed and have quick access (each and every day), to your best advertising asset; your clients. So the critical question then becomes: “Are your customers promoting you?” If they are, I am willing to bet you have a successful enterprise, if not, well……. This blog will […]
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I have a pet peeve. Actually, I have hundreds but that is not the point of this blog. What bothers me is when gym facilities charge you a monthly membership fee to belong to “their club” and the last thing they do is create an environment that makes you feel like you are […]
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You’re probably wondering what do cars have to do with a fitness management blog? Ever see the car commercial where the individual on the screen is the car lot owner and after painfully sitting through their 30 seconds of fame you’re thinking that surely they could have done a better job at presenting their […]
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Over the past 2 years I continue to be amazed at how Personal Trainers come prepared or more accurately, unprepared, when looking for a job. We even have trainers call up and before even asking if there are any open positions or ask to speak with the proper person, inquire as to “How much […]
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Google “Fitness Blogs” and over 40 million hits come back. Is it truly possible that there are over 40 million web entries all related to the health and fitness industry? Turns out that there may be. Interesting enough when you Google “Fitness Club Management blog” the results drops significantly, 146 to be exact. […]
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