Tracking The ROI of Marketing Campaigns
All clubs do marketing - some a lot, some a little, but my guess is most clubs, especially smaller ones, don’t ever get a truly accurate picture of just how worthwhile any specific campaign was. Just exactly what was the $ return on that mailer or radio spot?
A new addition to ClubReady makes that evaluation as easy as just adding your campaign to the system.
The referral types setup has been expanded so you can now mark a referral type as a campaign & tie to it a campaign cost
Adding the campaign referral type means this automatically shows on the add new prospect form. So long as new prospects are classified correctly when they are added - ClubReady does the rest
So - if the prospect becomes a client & they make purchases - their sales data is automatically tied to the campaign and the club can check the real time ROI (return on their investment) at any time from reports.
Information about the campaign is available at a glance - total revenues from the campaign, how much each prospect has cost, how much each new customer cost, how well the prospects converted, revenues per new customer & what the actual ROI is so far. This will track all spending of the clients going forward - so you might find that a campaign that was a loser (negative return on investment) but will ultimately break even. Of course some campaigns might be stars - in which case - do them again!
