Mapping Your Clients
We’ve added a feature to the admin reports that lets you see your customers on a map. Pretty, but what use is that you may ask?
Well it’s amazing what kind of insight can come from visualizing customers in this way. You can highlight areas where you have no customers and focus marketing efforts geographically.
In addition, we’ve added the ability to setup a list of referral types that can be selected when a new customer is added. For example, you run a newspaper ad and you add as a referral type ‘Dispatch Ad Mar’07′ or you do a mailer and you add ‘Direct Mailer Mar’07′ - then when people come sign up these can be selected when adding the new customer.
The map can be filtered to only show those customers that came in via a specific campaign.
I may be biased but I think this is pretty cool !
