ClubReady Integrates Twitter For Club Marketing & Client Support
Twitter is in the news it seems constantly right now and is growing at an incredible pace. If you are familiar with Twitter then skip the next part but for those that are unsure what this twitter business is all about - Twitter is very simple, it’s basically a way for people to keep friends & family updated on what is going on in their life - all in short 140 character max "tweets".
Here is a great little video from common craft that explains Twitter in an easy to understand way.
So - How does ClubReady now integrate with Twitter?
Club clients can now add in their twitter details in their profile and select what events they want to be automatically posted to their twitter page.
So - those events they select are then automatically posted to their twitter page whenever they occur and all their friends & followers see them!
So - How does this help with club marketing?
Well - the club can also add a link to the tweet - this is entered in a new setup entry. This could just be the club web site, but it could also be a page that had a contact form etc - it could have the ClubReady created contact form for the club so anybody entering their details gets their own login, session credits to book a tour online etc - all automatically. So - whenever an automatic tweet occurs - potentially hundreds of people could get the club link tied to the fact that somebody they know is already going there.
Overall an effective way to generate new leads, create club awareness, create customer loyalty and promote all the value added products and services a club using ClubReady has to offer.
Here is potentially what twitter updates could look like based on different types of client events
So - How does this help the client?
Well firstly - it’s updating their twitter page automatically with what they are doing - which is the whole point of twitter, but lets say they are trying to lose weight - it lets their friends and family see what they are doing so they can support them more effectively.
If the client has a personal trainer - then their trainer can also follow their clients on twitter and keep more updated on what they are doing as a way to support them in a real & personal way.
Webcam Photo ID’s
For software that is installed on a PC webcam support for user images is pretty standard, but for web based software it’s a bit harder & typically for web based software images have to be uploaded to the server after taking the photo with a camera.
Uploading camera photo’s is impractical in a health club setting so not so many clients end up with photo’s. ClubReady now supports any webcam - just plug it in and add client photos in seconds. Uploading images still remains as an option in admin and also of course in the client login area so clients can always update their photo at any time.
Just For Fun - ClubReady As A Word Cloud
Just the words in the last few blog posts weighted by their frequency.
Handling Paper Agreements Electronically
ClubReady has support for electronic agreements signed with an electronic signature pad - but some clubs prefer regular paper agreements and beyond actual agreement documents there is often other paper floating around. The problem with paper is it takes effort to file it, to keep it from sitting in piles and when you need it - it’s often hard to find quickly.
ClubReady now has a feature to handle this. Clubs can fax any paper to a standard fax number, ClubReady servers pick up the fax and store electronically the document as a pdf.
All a club has to do is let ClubReady know the club fax number(s) by entering them in setup
Any fax will then show up in ClubReady within a minute or so, ready to be tied to the correct customer. For full service clubs even that part happens automatically.
Assigning to customer agreements is easy - ClubReady suggest the most likely customers/agreements and also gives the option to look them up while viewing the pdf. Assignment lets you indicate if the file contains a signature.
Once assigned - the pdf is always tied directly to the customer agreement & the agreement is marked as containing a signature if the faxed document was signed. The same feature can be used for any document not just agreements.
Create Professional Attendance Reports For Corp. Clients
Clubs often have membership deals with local companies and are obliged to create periodic reports on employee attendance to the club. An addition to the attendance reports in ClubReady now allows for filtering the reports by membership type and/or any custom categories that are in use.
Attendance can now be exported as raw excel attendance data, or as a pdf report with a custom title - ready to be presented to the company.
These new reports together with all the client wellness tools really make for a strong pitch to prospective local businesses.
Publishing Class Schedules
Class schedules were only available to view if the club client was logged into their personal login area, but an addition has been made to make it easy to publish real time class schedules on a club web site by adding just a line of code. Schedules show real time status of available slots in the classes.
The code to add to the club web site is in classes in setup.
Just copy that small line of code (unique to each club) anywhere on the clubs public facing web site and the class schedules will appear. It’s also possible to exclude certain classes from showing in the public schedules.
Sending Meal Photo’s Directly To The Food Log
A new feature has been added to the client login that really improves food logging. Users can now take quick photo’s on the cell phone and email them - they then show up in their food log for that day as a photo journal of their food.
Eating right is key for client success and logging food is a key part of that - especially if trainers are going to review and hold the client accountable, but logging food is inherently hard to maintain. It’s easy to forget what you eat, it’s easy to "forget" to enter it, it’s easy to let the whole effort slide…, but now clients can take photos and email from their cell phone in seconds. It makes that whole process a lot easier & more fun.
- No more forgetting what you ate
- Easy reference for entering food
- Even if food never gets logged correctly - it still is an easy way for the client to be aware of what they eat
- Improved ability for trainers to review & hold clients accountable to nutrition - especially when it comes to portion sizes. A photo doesn’t lie!
Below is the help video in the site that shows how easy it is to use.
Health / Fitness History Form Designer
Health / Fitness history has been added to the client login - but it’s not a fixed form. Every club has their own tweak to this sales tool, and the form can be completely customized / changed in setup. Add new questions, drag and drop to arrange.
Any question can have any article from the article db attached to it so when the health history form is used the sales consultant can immediately pull up relevant info, which can also include video. We will have a CR default form / articles setup - but ultimately the club can make their own unique form.
If any articles are attached the article icon automatically shows on the history form in the client login area.
Improved Client Goal Setting
The client login goals page was a list of targets like weight, fitness evaluation targets, custom targets. This has now been split into a separate targets page and a new goals page has been added.
Setting goals is an important part of client motivation and is also a key part of any PT sales process.
The new page is pretty simple. Goals can be entered and then ordered with drag and drop
Any goals entered are included on any scheduling emails to clients (new bookings, cancellations, booking reminders etc) and also included in the client weekly update email.
ClubReady - Great For Club Presale
We got a nice testimonial today from one of our customers in Albuquerque. Bill, the owner of the club started using ClubReady well before his club even opened, using the client login area to impress prospects during the presale phase.
His message below was to the person who told him about ClubReady
Hello Chris,
I just wanted to thank you again for suggesting that I use Clubready for my new fitness center. It has been a great part of my gym. It was especially useful during the presale. I had my presale office right next to the space where I was building the gym. We stripped the space down to the shell and started building the gym. I thought the buildout was pretty impressive with plumbers, sheet rockers, and electricians all working to get open before the New Year.
The potential members, however, were most impressed by Clubready. After giving them a tour of the space and showing them a few pieces of the cardio, strength and functional training equipment, I would sit down with the prospect and show them how the Clubready website could help them meet their goals. There is something on the website for everyone. Some were interested in the exercise library, others in the meal planner, others in the workout tracking and others liked the scheduling features. No matter what their interest, the website never failed to impress prospects. In short, Clubready was a huge part of getting me off to a strong start.
Clubready also has continued to be a huge help in prospect tracking, communicating with members and selling personal training and classes.
Thanks again for all your help.
Best Regards,
Bill Keleher
Open Gym
